In order to help independent European companies wishing to export content to the African market, the pavilion will bring together a contingent of European content distributors and producers under a large umbrella stand. Eligible companies participating in DISCOP Africa under the “European Pavilion” will receive low-cost, all-inclusive and affordable participation packages which will include the preliminary organization of meetings with qualified content buyers as well as access to stations individual projections and at meeting points.
“Many of our customers in Europe will be impacted by the current Euro crisis, especially those who depend on government assistance to participate in marketplaces such as DISCOP AFRICA.” comments Patrick Jucaud, Managing Director of Basic Lead, “We consider it our duty, in these difficult times, to enable these companies to maximize the potential of their content in the global market. By creating the European Pavilion, the independent participants will be able to reach the growing African market in the most economical and efficient way possible.”
Expected attendees at DISCOP Africa 2012 include international providers of finished content, TV format rights, live events and thematic cable channels, many of them from Africa, and major free-to-air TV operators and pay, mobile networks and alternative content distribution platforms operating in 55 African countries.
Confirmed attendees at DISCOP Africa 2012 already include Telemundo, M-Net Sales, Cote Ouest, Trend TV, TV Azteca, Televisa Internacional, Venevision, Latin Media Corp, Modern African Productions, Wananchi Programming, Mondo TV, Zhejiang Huace Film, Kenyan Film Commission, Daar Communications, Multimesh, Fox International Channels, Viasat and Caracol Television.
For more information, visit www.discop.com